Madhya Pradesh bucks up for aggressive tourism promotion

first_imgMadhya Pradesh is undertaking the best measures to promote water tourism by developing the existing water bodies in the state.The water bodies will be aligned with additional facilities like cottages and boating. Besides tourist attractions like Choral, the state is promoting Tawa Madhai that is being sold as a combo for the tourists to cruise in the river Denwa that flows through the forest. One can also take a gypsy ride in the Satpura National Park that offers the wonderful combined experience of water cruise and forest ride.A month long Jal Mahotsav (water festival) will also be held at Hanuwantiya from December 15- January 15, 2017, for which the state is specifically focusing on attracting international tourists. Madhya Pradesh has further introduced new set of caravans with greater capacity that is fully equipped with studio style AC bedrooms with eight convertible sofa cum beds, washroom, home theatre, Wi-Fi a kitchenette and other features just to enhance the entire experience of caravanning.Commenting on the tourism promotion plans this year, Hari Ranjan Rao, Commissioner Tourism & MD, MP State Tourism Development Corporation, said, “While TV, radio and print remain our main avenues for promotion by default, this year, we will try and occupy a large space in the digital arena for its sheer reach and the target market we are aiming at. In this we have some interesting activities lined up like the augmented reality which should be the first of its kind taken up by any Tourism board. Then we have the Facebook canvas and the web series which will certainly attract eye balls.”last_img

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