Category Archives: dlafop

Roures reports that he is preparing a lawsuit against Barça for the ‘Barcagate’

first_img“He is a ‘Barçagate’ with all the law. I was not surprised by this type of operation, because (Jose Luis) Núñez already did it when there were no networks. This directive follows what has been called nuñismo. We are in the 21st century and there are networks, these manipulations can be attempted, but I did not think they were so foolish as not to think that they would end up being discovered. It gives a measure of his intellectual level, quite poor, “said Roures ..About the situation of the Barça directive, tAfter a serious crisis due to the resignation of six executives, Roures does not believe that this could lead Bartomeu to advance the elections. “I have always been clear that Bartomeu will be glued to the chair until the last day (June 30, 2021). We also do not know when the coronavirus will end, nor if in June of next year it will be possible to go to vote, which I suppose and I hope so, not because of the issue of the Barça elections, but because of the situation of society as a whole “, he pointed. Communication businessman Jaume Roures (Barcelona, ​​1950), owner of Mediapro, announced this Monday in an interview in the ‘Diari de Girona’ that He has a defendant prepared against Barcelona “for unfair administration of the money of the members” of the club to attack him, in relation to ‘Barçagate’.In an extensive interview with the Girona newspaper, Roures announced that he has prepared the lawsuit for he and Mediapro were attacked in Facebook accounts, allegedly promoted by the company I3 Ventures, hired by Barça to improve the image of the board of directors chaired by Josep Maria Bartomeu on the networks, but whose cost could have been inflated and, in addition, it had been destined to attack club and external personnel, such as Roures himself, all at the moment under audit.last_img read more

Changing perception makes university offerings competitive

first_imgTHE changing perception of sports from being only for the academically challenged to one which offers a genuine career path has upped the ante among local tertiary institutions, as they jostle to attract the most talented athletes through scholarships for study. In the last few years, several of Jamaica’s most successful junior and youth athletes have been going on to higher education at local institutions such as the University of Technology (UTech), University of the West Indies (UWI) and The Mico University College. In fact, the G.C. Foster College of Physical Education and Sport, which was once the premier institution to attend for sports persons, especially those who wished to pursue a career in the teaching, has suffered. The school’s principal, Joyce Graham-Royale, told The Gleaner yesterday that many athletes had chosen other tertiary institutions because of the range of programmes offered. “Offering scholarships now has become very competitive. Most of the other prominent schools are offering scholarships. It’s a question of who can offer them the most,” she said. “The whole sporting landscape has changed and everybody is recognising that it has changed and a lot of sportsmen and women are springing up and there has to be an avenue for them to improve and get an education at the same time, and so we are creating them,” she added. Graham-Royale, who was an education officer for physical education and sports with the Ministry of Education before becoming principal at G.C. Foster, said a major part of the shift started when the curriculum for physical education in primary and high schools changed. “It is now examined at both CSEC and CAPE Levels. Sport is big business and everybody is wanting a piece of the pie right now,” she said. “The colleges and universities are getting more students who are more aware of the importance of participation in physical education and sport. The schools are preparing them at that level and the universities are coaching them at that level.” Netball has benefited significantly, with many national players now attending universities locally on scholarships. These include Vangelee Williams and squad member Trishana Hanson, who attend The Mico and Malysha Kelly, Tristina Harwood, Nadine Bryan, Shadian Hemmings, Antonette Stone and Shameera Sterling, who have or are attending the UWI. Director of Sports at The Mico, Raymond Graham, told The Gleaner that his institution started offering scholarships to netballers as intercollegiate sports became more competitive. “(We wanted) to give an education, a degree and also there are very good student athletes. Everyone has become very competitive. A lot more people are staying in Jamaica now and college rivalry is a big thing now for bragging rights,” he said. Heavy recruitment “They (universities) are recruiting hard and it’s about who can get the best,” he added. UWI director of sports, Dalton Myers, said the university opened up its scholarship offerings in 2010 and immediately reaped the benefits, having won the Inter-collegiate netball crown twice and made it to four finals in the last five years. “We recognised that we wanted to give more sports scholarships and Netball Jamaica wanted to keep their athletes home. A lot of them were going away and we wanted to help the association and Jamaica in general, helping them to be a part of the national setup.” Myers noted that 2016 Rhodes Scholar, Sherona Forrester, who attended the UWI on a football scholarship, also played netball for the university. Graham-Royale noted that helping students gain an education was of utmost importance. “They need something to backup if the sport doesn’t work out and that’s why they register at G.C. Foster,” she said.last_img read more

President Museveni holds talks with SportPesa delegation in Kampala

first_img“The group seeks to help the government empower the youth through football and increase revenue by strictly regulating betting,” President Museveni said.SportPesa CEOs, Ronald Karauri (Kenya) and Pavel Slavkov (Tanzania) as well as Abass Tarimba, SportPesa Tanzania Director of Administration were invited to Uganda and presented to the Head of State a signed English Premier League Everton jersey.“I thank them for my gift of a ball and a shirt autographed by the Everton manager, Ronald Koeman,” President Museveni added.“The meeting was successful as we took another key step towards bringing SportPesa to Uganda,” his Minister for Sports, Kiyingi, who led a Ugandan government team to visit SportPesa headquarters in Nairobi last Friday (July 21) to lay ground for the State House Entebbe meeting, added.President Yoweri Kaguta Museveni receiving an Everton replica jersey from SportPesa CEO Ronald Karauri.Besides opening their doors for the SportsPesa sport gaming business and investment in sport, the Ugandan Government is also seeking to partner with the firm to regulate the industry as it seeks to change its legislation to accommodate its entry.The country has been grappling with loss of revenue due to the proliferation of betting shops that seem to evade paying taxes.“We discussed their issues in the gaming industry which they have tried to deal with by imposing heavy taxation to no avail and how  we can support sports including having Ugandan teams in the SportsPesa Super Cup if we were in the country,” Karauri underscored.“With good online gaming regulation, the Government will earn revenue which can be used to empower the youth so that they can stop spending their days in sport betting kiosks and grow to engage in meaningful activity,” Karauri added.“We support the coming of SportPesa to Uganda because funding in sport can only be successful if its driven by the private sector. If you look at the English Premier League, gaming is the number one source of this support, “FUFA boss Magongo remarked.0Shares0000(Visited 1 times, 1 visits today) 0Shares0000Uganda President Yoweri Kaguta Museveni.NAIROBI, Kenya, July 28 – President Yoweri Kaguta Museveni on Friday hosted a delegation from betting firm SportPesa at State House, Entebbe as the gaming giants inched closer to extending their operations in Uganda.The SportPesa officials were  joined in the meeting by the country’s Minister for Sports, Nakiwala Kiyingi, Federation of Uganda Football Associations (FUFA) President, Moses Hassim Magongo and other leaders where the parties discussed sports development and regulation of the country’s gaming industry.last_img read more

LAPD drops plan to map Muslims

first_imgBut the ACLU, which with Muslim groups signed the letter expressing “grave” concerns over the plans, remained skeptical. “We are concerned that (the plan) not come back doing exactly what the map plan did, but in another name,” said Ramona Ripston, executive director of the ACLU of Southern California. “It has to be explained. It has to be done with openness and transparency.” During a radio interview on Wednesday night, Downing said “we are going to push the word mapping to the side.” “The three objectives we are trying to reach here is how do we better understand Muslim communities in Los Angeles…? How do we have meaningful engagement and how do we prioritize this engagement?” Los Angeles has the second largest Muslim population in the country after Detroit. There are an estimated 500,000 Muslims in Los Angeles, Orange and Riverside counties. “We believe 99.999 percent of our Muslim population are integrated and healthy and spirited and aligned with us in protecting American values,” Downing said. “But we believe there are isolated communities that can use support.” Mayor Antonio Villaraigosa said the LAPD made the right decision. “While I believe the department’s efforts to reach out to the Muslim communities were well-intentioned,” Villaraigosa said, “the mapping proposal has created a level of fear and apprehension that made it counterproductive.” 818-713-3741160Want local news?Sign up for the Localist and stay informed Something went wrong. Please try again.subscribeCongratulations! You’re all set! The LAPD dropped plans Wednesday to map the city’s Muslim community as part of a counterterrorism initiative, less than a week after prominent Muslims and the ACLU decried the move as racial profiling. A day ahead of a meeting with Muslim leaders and the American Civil Liberties Union, the LAPD said it would not go ahead with plans to keep detailed records of neighborhoods with significant Muslim populations. “It’s been put aside,” said LAPD spokeswoman Mary Grady. “It became clear to us they were not comfortable with the word `mapping’ and what they believed it meant: racial profiling.” Instead, Grady said the Los Angeles Police Department would build relationships with the Muslim community. AD Quality Auto 360p 720p 1080p Top articles1/5READ MOREStriving toward a more perfect me: Doug McIntyre The decision was welcomed by Muslim leaders who in a letter last week denounced the department after its head of counterterrorism, Michael Downing, told Congress the LAPD embarked on the mapping to follow the influence of radical Muslims who push a “violent, ideologically based extremism.” “I think it’s a positive step,” said Salam Al-Marayati, director of the Muslim Public Affairs Council. “The whole concept of mapping has received such negative feedback. I don’t see them moving forward on the mapping at all. “My reading is that he wants to move forward on a dialogue and constructive engagement. And to start building trust and transparency,” he said. “(Today) will be the first step toward that dialogue.” last_img

Pochettino urges Spurs players to ‘believe’ in Premier League title race

first_imgMauricio Pochettino has urged his players to remain confident that they can catch Leicester City in the hunt for the Premier League title.The Lilywhites defeated Manchester United on Sunday afternoon, securing a 3-0 win to close the gap on first placed Leicester to seven points.This was after having seen the Foxes move 10 clear earlier in the day, but Pochettino’s players looked unfazed with the challenge presented to them.They struggled in the early parts of their clash with the Red Devils, but goals from Dele Alli, Toby Alderweireld and Erik Lamela secured all three points to remain in the hunt.The situation for the title is the same as it was at the start of the weekend, but with one game fewer for Spurs to close the gap, and Pochettino wants his players to still believe that the North London club can win the Premier League trophy.The Argentine boss said: “We need to keep fighting and try to reduce the gap. We know this is very difficult as Leicester are in a very good moment, but we need to try always. It’s important to believe and to try to get points.”Tottenham started slowly in their clash against the Red Devils, and it looked as if they may struggle to break down a very defensive team.However, Pochettino was pleased with how his players won the game at White Hart Lane, as they were playing against one of the strongest teams in England.“I think when we analyse the game we always have to know that we play against teams who play very well,” he added.“Manchester United is one of the best teams in England. I think we need to be proud in the way we won the game.”last_img read more

Van Persie says he is likely to retire at the end of the season

first_img REVEALED This season will ‘probably’ be Robin van Persie’s last in professional football, the striker admitted.The 35-year-old is currently playing for Feyenoord, where he began his career before his talent brought him to Arsenal then Manchester United in the Premier League. Where Ancelotti ranks with every Premier League boss for trophies won Forbes list reveals how much Mayweather, Ronaldo and Messi earned this decade RANKED Every time Ally McCoist lost it on air in 2019, including funny XI reactions 2 Berahino hits back at b******t Johnson criticism – ‘I was in a dark place at Stoke’ “When I have to stop? That is probably at the end of this season,” Van Persie told Dutch publication AD.“I will be 36 years old and will have been a professional for 18 years. From the age of five, I’ve only been involved in football.”Van Persie spent eight seasons with Arsenal, who he joined in 2004, scoring 132 goals in 278 appearances and helping them win the FA Cup in 2005.He joined United in 2012 for £24m and helped them win the Premier League in Sir Alex Ferguson’s final season in charge and also won a second successive Golden Boot, awarded to the division’s top scorer. Van Persie joined Arsenal for £2.75m in 2004 Gety MONEY ADVICE Van Persie’s goals helped Man United win the Premier League in 2013 Which teams do the best on Boxing Day in the Premier League era? Top nine Premier League free transfers of the decade 2 Ronaldo warned Lukaku how hard scoring goals in Serie A would be before Inter move shining REVEALED no dice huge blow REPLY Oxlade-Chamberlain suffers another setback as Klopp confirms serious injury Most popular football news Premier League Team of the Season so far, including Liverpool and Leicester stars BEST OF In total he scored 144 times in 280 Premier League games before leaving to join Turkish side Fenerbahce in 2015 before returning to the Netherlands this year.“I also do not believe that my return to Feyenoord has only been successful if we win the title,” he added.“How is it successful? This is actually it, if you look at the whole picture. I had lost the fun. That’s not how I wanted to end, without pleasure. The fun has returned at Feyenoord.“I want to win as a football player and the cup win was nice, but that is not the measurement between whether it is successful or not.“I wanted to give something back, share my experiences. I am trying to help my fellow players.“I see it as broader than just winning a title or not. That is the goal, that is what the club also say, but whether or not we win a title is not decisive for me on whether my return is successful or not.” Son ban confirmed as Tottenham fail with appeal to overturn red card last_img read more

How to Jailbreak iOS 4.2.1 on iPhone, iPad or iPod Touch

first_imgWindows 7 or Vista: C:[username]AppDataRoamingApple ComputeriTunesiPad Software Updates (or iPhone/iPod Software Updates) Why Tech Companies Need Simpler Terms of Servic… Tags:#Apple#Features#How To#NYT#web Windows XP: C:Documents and Settings[username]Application DataApple ComputeriTunesiPad Software Updates (or iPhone/iPod Software Updates)Redsn0w should now say that the IPSW file was successfully identified. On the following screen, check “Install Cydia” then click “Next.”With the iOS device powered off and plugged into the computer, click “Next” again.Redsn0w will now provide instructions on how to put your device into DFU mode. This is a combination of key presses, that are as follows: Hold the Power button for 1 second, then without releasing it, hold the Home button for 10 seconds. Finally, release Power but keep holding Home for 15 seconds.One in DFU mode, the jailbreak will proceed automatically.Compatibility notes: This jailbreak works on all devices. On iPhone 4, iPod Touch 3 and 4, iPad and iPod Touch 2 (MC model) it will be tethered. On iPhone 3G, iPhone 3GS (older bootroom), and iPod Touch 2 (older model) it’s not tethered. iPhone unlockers should NOT jailbreak!As always, please proceed with jailbreaking at your own risk. Although relatively easy, it is a form of hacking and things can go wrong, break, crash or just not work at all. Back up your iOS device before jailbreaking in case you need to restore and make sure that critical data (contacts, notes, etc.) is also safely stored elsewhere than on your PC. sarah perez Related Posts center_img On Monday, Apple shipped its long-awaited iOS 4.2.1 update for the iPad, iPhone and iPod Touch, which was the first major upgrade for the iPad since its launch earlier this year. Finally, iPad users have access to features like multitasking, app folders, threaded messaging and a Unified Inbox, thanks to this update. It also delivered new features called AirPrint and AirPlay to all iOS devices, the former for printing from mobile devices and the latter for streaming between mobile devices and Apple TV or other AirPlay-enabled hardware.But for iPhone jailbreakers, there’s only one question that comes to mind when a new upgrade is released: can you jailbreak it?The answer this time is yes you can – and there’s no waiting to do so! However, iPhone users may want to hold off on this one. Here’s why: Although the 4.2.1 software can be jailbroken using the iPhone Dev Team’s redsn0w hacking tool, this time around it’s what’s known as a “tethered” jailbreak, at least on newer Apple devices. What that means is that if your phone ever loses power or you need to reboot your device, you have to connect it to your computer (i.e. “tether” it) in order to keep the device jailbroken. Failure to do so will result in the device resetting to an un-jailbroken state. If, for some reason, you aren’t able to reboot the device while tethered, you can still recover your jailbreak by connecting it again to your computer and then booting it using redsn0w.Simply put, it’s a huge pain.So unless you really need 4.2.1’s AirPlay or AirPrint features, we would suggest iPhone users hold off on this one, as an untethered (read: “normal”) jailbreak is in the works now. Being “tethered” is less of a hassle on iPod Touch and iPad, however, as maintaining a jailbreak isn’t as mission-critical on these devices. Nor are these devices as likely to be completely drained of battery juice like the iPhone is, especially if you make a lot of phone calls. In other words, it’s up to you on this one – jailbreak if you must or wait to upgrade.The good news is that you can still upgrade your iPad to iOS 4.2.1 to take advantage of all the new features but not have to install the same software on your iPhone. iTunes will prompt you when you connect an iPad to your computer to upgrade and you can proceed normally. When you connect your iPhone, you can just say “no” to the same prompt with no harm done. You can continue using your iPhone as usual, syncing files, etc., while still maintaining the jailbreak you already have.However, if you’re determined to proceed with the jailbreak, despite our warnings, here’s how you do it:Download the redsn0w software: Mac or Windows version (more mirrors are listed on the Dev Team blog)Upgrade to iTunes 10.1 if you haven’t already.Install the iOS 4.2.1 firmware via iTunes as usual.Run the redsn0w software executable.Redsn0w will ask you to select your IPSW file for your current firmware. Point it to one of the following, depending on your OS:Mac OS X: /~/Library/iTunes/iPad Software Updates (or iPhone/iPod Software Updates, as the case may be) Top Reasons to Go With Managed WordPress Hosting A Web Developer’s New Best Friend is the AI Wai… 8 Best WordPress Hosting Solutions on the Marketlast_img read more

Visiting Passivhaus Job Sites in Washington State

first_img Sign up for a free trial and get instant access to this article as well as GBA’s complete library of premium articles and construction details. Start Free Trial Already a member? Log in On March 16, 2011, I flew to Seattle for a three-day visit to Washington state. Although the main purpose of my visit was to attend the spring conference of Passive House Northwest, I devoted a day and a half to visiting Passivhaus buildings and construction sites in Seattle and Olympia. With the help of my gracious hosts, Dan Whitmore and Albert Rooks, I was able to see four Passivhaus sites and a large workshop where Passivhaus wall panels were being assembled indoors.Because I packed in so many site visits and interviews in my short visit to the Northwest, it will take at least two blogs to report on my trip. Here’s the first installment.Dan Whitmore is a Seattle builder who kindly volunteered to pick me up at the airport and offer me accommodations for my first night out West. On the way back to his place, we swung by the Phinney Neighborhood Association in Seattle to visit the Mini-B Passive House, a tiny cabin that now sits in a parking lot until the modular building finds a permanent home. The architect of the Mini-B, Joe Giampietro, met us there and gave us a tour.The Mini-B — short for “mini bungalow” — was designed to meet the “detached accessory dwelling unit” requirements of Seattle’s building code. The city allows homeowners to install these small backyard buildings for use as guest rooms or mother-in-law apartments.Giampietro wanted his Mini-B prototype to meet the Passivhaus standard. As he dove into the design process, he learned first-hand that the Passivhaus standard is much easier to achieve with a large building than a small one. Fortunately, Seattle’s climate is relatively mild, and Giampietro was able to achieve his goal — even though the Mini-B measures only 300 square feet.Since high-performance triple-glazed windows gather more… center_img This article is only available to GBA Prime Memberslast_img read more

Why Consumers Often Miss Simple Techniques to Resist Cybercrime

first_imgAI: How it’s Impacting Surveillance Data Storage Frank is a freelance journalist who has worked in various editorial capacities for over 10 years. He covers trends in technology as they relate to business. Follow the Puck The majority of cyberattacks aren’t large-scale, coordinated efforts to break through tough defenses and acquire valuable data; instead, they’re simple and opportunistic. A “hacker” might stumble upon someone’s password because they left it written on a sticky note, or they might take advantage of an account that was left logged in on a public computer.It can happen to individuals and businesses alike, despite the latter’s access to more resources and more valuable assets to protect. The strange thing is, most of these opportunistic attacks could be easily prevented with a handful of simple techniques, commonly known to the public. So why aren’t more consumers implementing these basic steps for cybercrime prevention?Why the Best Security Measures Are SimpleLet’s start by taking a look at some of the most effective practices a person can implement to reduce their likelihood of being “hacked,” and examine what makes them both simple and effective:Choosing a strong password and updating it regularly. “Strong” passwords need to meet several requirements, such as including a mix of upper-case letters, lower-case letters, numbers, and special characters, including many characters, and avoiding easy-to-guess patterns, like common words or birthdays. It’s also important to update those passwords on a regular basis, or someone can learn an old password and use it to gain access to all your accounts.Logging out of public devices. If you leave an account logged in on a public device, even someone with zero technical know-how can access your information.Securing your networks. Too many people leave their home Wi-Fi network unsecured, or use a public Wi-Fi network without taking any precautions. All it takes is one stray connection to compromise the integrity of this system.Choosing secure apps and services. Consumers aren’t the only ones that fall victim to hacking attempts; tech companies can also be targeted by hackers, and when they are, the event can end up affecting millions of people. Choosing only reliable tech products, from brands with a demonstrated history of security, can mitigate this threat, as can encrypting your most commonly used accounts.Avoiding common schemes. There are dozens of common schemes designed to gain access to your personal information. For example, phishing schemes tend to send a message mimicking a trusted source in an attempt to get you to reveal your password. One gullible response can make a thousand of these messages worth sending—and many of these schemes are easier to fall for than most people believe.The best analogy here is to home security. It’s true that even the most comprehensively secured properties can be taken advantage of; security cameras can be disabled, alarm systems can be turned off, and even the sturdiest windows can be broken. In that regard, no amount of money can keep you 100 percent safe. Yet on the other end of the spectrum, even basic security precautions, many of which are free, can greatly reduce your chances of being burglarized; locking your doors and windows at night, and preventing your home from seeming empty when you’re away can reduce the vast majority of attempted thievery.The basic principle is that criminals want an easy job. If you make things even slightly harder for them, they’ll be discouraged, and will likely move onto an easier target. You can put money, time, and effort into building more defenses, but they’re still no guarantee that you’ll avoid a committed attacker.When Knowledge Isn’t EnoughPart of the problem is certainly the knowledge that these strategies exist, and the understanding of how effective they are. Older populations, for example, may have little experience engaging with people online, and may be more likely to fall for a phishing scheme or some similar attempt to rob them of personal information.However, you’ll find that the majority of the population understands the basics about cybersecurity; they know which of their devices and software platforms are vulnerable, they know they shouldn’t give out their passwords to strangers, and they know their password shouldn’t be “password1234” or any similar variation.So why is there such an overwhelming number of people who disregard these basic protocols?Laziness. Part of the problem boils down to sheer laziness. When you get an email from an online service provider who recommends that you change your password, how often do you just ignore it? And if you take it seriously and change your password, do you feel a little irritated that the task is taking up your time? Do you change your password as little as possible so you don’t have to deal with committing a new one to memory? That’s because even though these security measures are simple, they still take up time and effort, and most of us don’t want to go through the hassle. It’s hard to convince people to go out of their way to do anything, even if it’s only a few minutes’ worth of effort.Forgetfulness. People who understand the importance of these basic security measures also run the risk of forgetting them when they’re needed most. For example, they might access their email account on a computer at the library, and leave in a hurry, forgetting to log back out. Or they might not have any automatic reminders to tell them when to update their passwords, so they never go through with the change. It’s also easy to forget the key signs of an email scheme if you’re looking at a convincing message; for example, if it looks like an email from Google is genuinely asking for your password, you might provide it in an effort to preserve your account.A false sense of security. Many people also forgo these simple measures because they overestimate their level of security. They’ve never been the victim of a hacking attempt or identity theft, so they don’t think there’s anything to be worried about. Playing to our analogy earlier, this is akin to never locking your car because nobody’s ever attempted to steal your possessions inside it.What Can We Do?So what can we do, as developers, business owners, and ordinary consumers, to hold ourselves accountable to better standards?Improving convenience. First, developers need to create devices and software programs that are responsible, designing them so that it’s convenient to preserve a heightened level of security. For example, a device that uses a fingerprint as a method of identification doesn’t require that users create a strong password, or change that password regularly; instead, they can rely on the fact that they have a sufficiently unique identification mechanism, and one that doesn’t need to be remembered or stored.Setting minimum standards. Developers can also do more to set minimum standards for consumer security. For example, they might refuse to let new users create an account unless their submitted password is at least 10 characters, with multiple special characters, or they may force users to change their passwords at periodic intervals. Some developers are reluctant to adopt such measures, because they’re often seen as annoying, but they can significantly decrease the risk of users falling prey to cybercrimes.Acknowledging the threat. We also need to take the threat of cybercrime more seriously, especially as our homes become filled with more connected devices. It’s nearly impossible to force people to believe that they could be the victim of a cybercrime, but we can make an impact by demonstrating just how easy it is to gain access to someone’s account—and explain the realistic repercussions. For example, tech companies could do more to write about and publicize the real risks of having an account hacked.As technology progresses, we’re going to encounter and rely on more and more vulnerable devices, so this problem isn’t going away. There’s no way to guarantee that people will take even the most basic security precautions on their own, so it’s our collective responsibility to help people make more informed decisions, and at times, force them to comply with higher security standards. That’s the only reliable path forward if we want a future where cybercrime is less rampant. Frank Landmancenter_img What it Takes to Build a Highly Secure FinTech … How Data Analytics Can Save Lives Related Posts last_img read more

Sales and Marketing Are Not Merging

first_imgIt’s fashionable to suggest that sales and marketing are merging. There is a line of thinking about how salespeople should use content to communicate with their clients and prospective clients that conflates these two functions into one, ignoring the different very different outcomes each delivers. The truth is that sales and marketing are not merging, nor should they. But they both benefit from better understanding each others’s roles.What Marketing DoesMarketing is one-to-many. Marketing promotes the business, helps position offerings, and advertises. Marketing creates awareness and helps leverage what makes your company different, something it can achieve at scale and a distance. Marketing can also do a lot to help salespeople, like researching markets, creating personas, developing messaging, and creating content that helps to capture mindshare.Salespeople are not responsible for these marketing outcomes. They are not accountable for the kind of results that would require the one-to-many approach that makes up the bulk of what marketing does. Marketers are not directly responsible for creating and winning new opportunities. Salespeople are responsible for the one-to-one selling between a company and a prospect.Even though the dictionary definition states that marketing sells—and many organizations now rely on marketing alone—marketing does not engage in one-to-one selling. When marketing is at its best, it creates something more than leads. It does the work that makes it easier for salespeople to develop and win new opportunities.What Salespeople DoSalespeople create opportunities by directly connecting with their prospective clients. What they do cannot be easily scaled, nor is it easily done at a distance (although some of the new technological tools we use can remove distance as an obstacle). Success in sales in individual. The skills of selling to one person (or one company and their team) are incredibly complex and, at the highest levels, as rare as the skills of an incredible marketer.People who sell are responsible for creating and winning new opportunities. They have to secure individual meetings, explore change with their dream clients, collaborate on what the right solution might look like, build consensus with the stakeholders, negotiate the right investment, and resolve the client’s concerns before asking directly for the client’s business. Marketers do none of this, and the most common call to action now is a link or a form, not ink on paper.When salespeople are at their best, they are creating and pursuing opportunities, and ultimately, winning them.Why People Say Sales and Marketing Are MergingSome suggest salespeople should spend their time creating content as part of their role in sales. This is to confuse the roles and responsibilities of sales and marketing. It’s also a terrible idea. There is no serious person who believes that salespeople can create content every day, have that content vetted by marketing and legal, have art designed, and publish their work.Selling is not content marketing.Indeed, salespeople can now share content with their clients directly. They can share relevant and helpful content over the social channels, and they can share it using more direct forms, like mail, email, delivering it by hand, or some other medium.There are two outcomes from using content, neither of which rise to the level to be called marketing: Building their credibility with their prospects and nurturing relationships.Building CredibilityYou want your dream clients to know you. However, you want to be known for the value you create, for your competency and your expertise. For the last decade, many have confused the idea of being known as a personal brand-building exercise. There is some kernel of truth in that idea. However, too much of what some pass off as marketing is building a personality brand. You see evidence of this by the number of people who share their morning workout routine (something that isn’t likely to expose your deep insights in your industry or capture mindshare).Salespeople don’t need to create content to prove their expertise. They can use the content marketing builds and comment on why it’s important, why it should cause their dream client to do something different, and how it is helping other people produce greater results. They can use content to answer the question their dream client might have in advance of them asking it. They can also use content to nurture their dream clients over time.Nurturing RelationshipsWhen marketing sends an email, it is one-to-many, and often something that the receiver perceives as spam. When a salesperson takes the time to print the content, highlight the critical parts, write a note on why it’s important, and send it by mail or scan it and send it by email, it’s nurture content. In one case, the person who sent it to you doesn’t know you and never will. In the second case, the person sharing the content has met with you or is working towards that outcome. One is impersonal; the other is personal.You should be nurturing your dream clients. You should be building your credibility. And, unless you want to work in marketing, you should confine your role to that of a salesperson, staying in your lane and allowing marketing to remain comfortably in theirs.If you want to be closer to marketing, share your insights with them, ask them for help shaping opportunities, and request marketing content that helps you convince your dream client that it’s time to change. If you are in marketing and want to be closer to sales, spend time with in the field, where you can directly see the areas where you can help. Essential Reading! Get my first book: The Only Sale Guide You’ll Ever Need “The USA Today bestseller by the star sales speaker and author of The Sales Blog that reveals how all salespeople can attain huge sales success through strategies backed by extensive research and experience.” Buy Nowlast_img read more