: first let the enterprise re recognize the correct recognition of Shanghai dragon, Shanghai dragon
in this industry, often met with some friends: Shanghai Longfeng pessimistic theory article, the author has also written several articles about the prospect of Shanghai dragon. Plus two years love Shanghai optimization more difficult, I think there may be a part of our friends have abandoned this industry, the author just read an article by Lu Songsong: in 2014 there will be a large number of unemployed people because of Shanghai dragon. First, certainly there is a certain reason Lu Songsong said, like WeChat, micro-blog and other marketing marketing marketing mode on the counter attack, Shanghai dragon industry impact is very big, moreover is the customer attitude to Shanghai dragon gradually change. However, despite the Shanghai dragon truth becomes more difficult to walk, will not let Shanghai dragon quickly perish, at least love Shanghai and Google, 360 search also followed. User search habits will always exist, whether you are using PC, or intelligent mobile phone, or other equipment.
second, to identify their strengths and weaknesses. After analyzing the advantages and disadvantages of our audience to be aware of their service or product potential in what place, we know that no one is perfect, a perfect enterprise can not do everything perfect, must have their own strengths and weaknesses, so, in the process of service users in particular in the presentation of the website we should learn from each other, their purpose to show the content through the site layout and site structure adjustment, because customers are sometimes blind, we need to do what the customer actually is very important, is to guide, guide the method lies in the construction and layout of the site structure and text content.
fourth, clear user needs unraveling website localization of core users. Website optimization is a very important problem is as a webmaster we must understand our website users which include website user location, user’s age, gender, information behavior and so on, before planning must clear their website content, website user > what
analysis of the optimal MAC site – details page settings
to see, the 404 page of domestic portal website is how to make a big coffee here, Shaoxia also collected 404 pages of some famous sites. Please see
three, the 404 big coffee website page – learning.
if we don’t, we must learn to act (copy).
1, Tencent -404 page
4, reduce the error, a blank page, improve website trust.
, what is the 404 page
Tencent is an imitation of the similar home page, no matter in the bottom or click "return to automatically return to the Tencent can play back to the home page" designed for 404 – >
3, enhance the site friendly experience, users love
1, avoid the spider into a dead end, efficient use of spider resources;
recently at the time of diagnosis to Shaoxia do many websites, found a problem, the site are very delicate, but the 404 page is no ground for blame, have not been seriously. But no matter from the user point of view or spider’s perspective, this is a very bad experience, reducing light traffic, heavy weight affected. For sites, this is sick! Get treatment, so today, with Qingyuan Shaoxia Shanghai dragon to learn how the 404 page is the best choice.
the number of words in the article is also a very important evaluation factors, an article if words too, is unable to accurately show the meaning of this article; but too many words will let users lose patience, love will make Shanghai more difficult. Therefore, one of the details of the words is our control to do so, and how should we judge whether the right word
when I was in school, I believe the Chinese teacher will teach us, to give the typesetting neat a good first impression. So is the website editor. An article regardless of your original degree is high, write more beautiful and beautiful, if the layout below is not ugly, see,
details: the theme should conform to the type of site
here I summarize the types and the number of words: > depends on the website
this article even write well, high quality, can not get the favor of love Shanghai, not to mention the love Shanghai seconds, should go to look for on the construction site of the article, such as website construction techniques, and so on can be reached with the theme for the type of website,
bus corn is how to do a monthly income of 6W? He introduced his experience, referring to his own project, a method of annual profit of millions. For example, he raised his website. This article is constantly reprinted because the admin also knows that the article is not explicitly advertised in Riga, but for illustration and illustration.
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1., I put this sentence in an article, this is the first form of soft soap advertising, that is, web site type.
today to understand what is soft text, soft Wen which kinds of expression:
the garbage outside the chain, for the chain of garbage is mainly caused by the K movie website and web site medical class, the new garbage connection is mainly among some of the forum when connecting and sending up.
is the love of Shanghai was in June 22nd and the June 28th K earthquake events love Shanghai, love Shanghai punishment site nothing more than three sites, a chain of garbage (including mass) of the site, a site is the content quality is too low, the last one is the content in violation of love Shanghai official "love Shanghai will improve the quality of news station show, processing low quality news station" a requirement of the site, so we webmaster as long as the content and the chain from the start to restore > right down
3. is the title and content
added two reasons:
the cause of the incident.I remember in front of
2. news when the total
in the last June 22nd with sea K events of the webmaster pain also cured, but also ushered in the 28 day of the love of Shanghai earthquake, this is K than the last June 22nd K was more tragic, most of the QQ group and forum none not chaos, the QQ group of course no exception to discuss this June 28th love the Shanghai earthquake, the author also rush began to investigate the 28 day love Shanghai earthquake, after the analysis of the QQ group and forum version of the friends of the site to provide, finally find out the reasons of occurrence and decisive plan, the specific contents are as follows:
is often the joy after sorrow, less than three months, one day suddenly found its own web site registered resume, think for a long time can not find a reason, a subordinate said in a fall in love with the sea and we could not find any ranking in wonder! Yesterday in the second not well? Don’t fall in love with the sea? Is a problem? Never mind, then I will come back tomorrow, day in and day out site has been in that position is very awful: first… Page second. When all the patience exhausted feeling when you fall in love with the sea also won’t be a problem so long before a friend told me that the site is 11! So I began to see the "love Shanghai 11" phenomenon. So it is a learning, a discussion, a study, and the A5 from the bottom and turn to face from the side in the end, the last a sigh: over the self effacing.
himself before entering the Internet website, the network is also said to be utterly ignorant of, is not a little understanding of the industry. Until one day two years ago, I open a logistics company comrades asked if I could help find two truck drivers in the wine on the table? I say what you want, what treatment? I go home to help you on the Internet is made, he said. Comrades entrusted to him, of course, to be the first priority for, dare not a little delay. But the opening number of Yangzhou talent website in Shanghai after the chagrin of found almost all sites are released not recruitment information, ask a phone call in the past, that is to be released after payment.
site that you are ready to go, the new website, the Internet is fair, love or love fresh content in Shanghai. For new sites, you have no history, then you start is the site of the history. In order to love Shanghai on your favorite website, but also to the webmaster to.
When using the
sixth errors: website
yesterday we talked about the reasonable analysis of the website of Shanghai dragon optimization ten errors (Part I), a lot of friends already have to understand, do not understand the love of Shanghai can search the can, after a long time of each big website has been reproduced in the streets are full.
has a love index in sea site analysis, click on it, can give us a look:
I ask the webmaster friends, how do you check website included? Is site or the Internet Webmaster Tools query included? In fact, whether it is site or webmaster tools shows the site included the number is not accurate, is only an approximate and reference value. So, how do we see the real website included Shanghai dragon to optimize analysis to accurate
1, to maintain optimal working state: optimizing the working state is good first we should form the basis of a habit, so in the service process, when your website ranking stable, we can according to the situation of competitors adjust our execution, according to the key properties analysis. How to give the customers get the maximum conversion rate, the change of strategy at the same time, consider for the clients and readers, let us Shanghai dragon play a role, conversion reached Online to Offline.
two, Shanghai Longfeng follow-up work on what to do in the
3, the implementation of extended service: customers in the conversion condition, a customer will increase the additional service for us to know you as long as customers to create profits, and achieve the customer return on investment and the proportion of the customers is also very user-friendly, he will give you the other services or to introduce to you Shanghai Longfeng list. So, friends, good, sincere service for customers, then extended service is a matter of time.
hyperlink is that you can directly click on the address you can open web pages, the weight of the chain of the site promotion has great effect, is a common form of links online to see, is clear, clear features. If one is a single link, the link of the keyword ranking does not help much. Unless you’re in the link before and after plus related keywords and description.
anchor text link
is that users can picture a link to this page, this form is widely used in the type of shopping website, because in the gorgeous picture appearance, text link is pale, hyperlinks often appear not tall. When you send this link to pay attention to the alt attribute on pictures, add in the ALT property search engine keywords can help good judgment to you the pictures and links to content.
pure text links
pure text links is a separate text URL, users can click to open, copy and paste to address the need to open the page in the address bar, Shanghai dragon search engine will also track to text links to crawling, but the weight of the website of the vote of little help, so in conditions allow the best not to send this link, mainly is very easy to be found on other sites to delete, because it is very eye-catching. But if the chain released to the news source site, or posted to the website of the larger flow, reproduced by chance is very large, in the invisible, the chain you suspected spread rapidly.
3, you can help each other
two, those who do master
1, and whether you need to find the people familiar with
This type of The
is actually a lot of people still willing to teach, the premise is that you must be polite, is carefully prepared, but that is the executive power of the people, a lot of friends and I said, did not know who to ask me questions, no more urgent answer, but also directly have even jitter the curse; it also caused a lot of people are now willing to not willing to ignore those people who ask questions, answer good fortunately, not also scold answer; but generally people or not, I met are generally more polite; I will give what people answer, a one is in the group I created and active, often communicate with people; one is the more polite and ask questions very carefully, not the kind of love can Shanghai have answers; another is often talk to me. I don’t want to answer is not known, will give you a website, you give me to analyze, what to do; indeed, I suspect some is in cheat click, analysis a >
and there are some long tail demand is necessarily a page to resolve, I think there will be a number of real user needs as the starting point of the small and beautiful sites, such sites as well as the search engine to obtain good rankings and flow. The love of Shanghai put a lot of B2B is placed before, so we went to get good rankings can we make use of the B2B platform. We can test the weight which B2B ranked high, we have what platform to publish their own information, we can even do not care about the station traffic itself, if you use a good draw from the search engine traffic is bigger than you get it in the station
Two days to Shanghai dragon industry friends to communicate before
I often see some business mentor said, when we don’t start to love Shanghai, Ali, Tencent competition. We can only depend on it, use it, at this stage, we can only use these platforms to get good rankings for our products. In fact, we can follow the traffic flow where we go, in which, it can’t be wrong. The rise of micro-blog, we go to the micro-blog WeChat strong drainage, we use WeChat drainage. Now in love with Hai Qing Lai platform, we focus on the platform, we can be found at the time of the research, which website weight high ranking, our products will appear in what platform.
2, the value of the original content, we all know that spider love fresh content, original content is all in the mouth, is also given for such a high score and spider content submitted to the search engine to get better ranking relative to other sites, and included. However, for other sites we collected content, sometimes the spider will also be included, but long down one day in the future you will discover that you have included a day in the tick reduction, then you should understand the reason is the content of the collection, so called on everyone to do more of the original content, it can not only better attract spiders, and to love Shanghai second is a good content is very good.
(a) to create a suitable love Shanghai second site environment.
share experience in the author, first I need to explain to you about love, Shanghai is under what conditions just released on the website of the content of the second, is a railway station with the author. I believe we all know the search engine ranking source weight of the site itself, and the higher the weight of the site’s content will be released more quickly, such as Sina, Sohu, Tencent and so on station. But for the high weight of the site, the spider will often 24 hours waiting for. The relatively slow included site, no matter from the search engine’s attention and self weight, are relatively low, so we want to reach the second site effect, need to have what conditions? Then I will give you up:
after the user enters your product page and browse the end, if the related products recommended, perhaps users will continue to click, like many shopping malls intended to let users in the mall, which provided >
So what are the benefits of fine-tuning
1, fine tuning can improve website click rate and stable keywords ranking.
to understand the fine-tuning, we must first understand the search engine ranking mechanism. With the rapid development of the Internet, there are a lot of pages every day, so if a web page or a long time without any change, so this page will be included in the old database, thereby reducing the probability of being searched. Then we should be how to get rid of this curse? Fine tune can solve this problem well. We make the site by trimming, maintain a certain timeliness, and let the search engine update to the website, in order to reduce the risk of being right down. The ranking of a website again in a few years now, if not changed, with the search engine development and progress and renewal of the algorithm, the final ranking is not for a long time.
2. related industry station, it is best to find counterparts, such as you do the male health, the primary consideration is the male medical station, then choose other types of medical station, this correlation will be very strong, the effect of the chain can be maximized.
to search the title of the article, it is.
4., see the other station included the number and ratio of the number of some article is very much, but included poor, explain each other’s article by gathering or copying weights are high not to go. The article included a higher proportion of each station corresponding the quality is relatively high, otherwise the search engine will not be so loved. Even if you do not have what the chain, if the original is included in the search engine, the number is also very friendly, the quantity stability is also very strong.
as a webmaster, how to choose the high quality link is a compulsory course, high quality link refers to the PR value high: "update" the authority of the high frequency of "the high correlation". However, one of the ways to get high quality links, Links is the most stable, a form of the effect is good. The novice webmaster in exchange Links, how to identify whether the high quality of the Links, today I come to sum up.
B, how to ensure the chain widely degree? The site outside the chain is sent to the web site as much as possible, and do not send a chain on a web site, this can also prevent search engines judged as spam chain.
C, why to anchor text links? Is mainly for the search engine is easy to judge the significance of Web links, which is very important for improving the website keywords.
Links exchange Purchase
D, how to ensure the relevance of the chain website? Site outside the chain to do correlation website, it will also enhance the effectiveness of the site outside the chain.
a week exchange 3-4 Links Links, the total number of not more than 35. Links website to the relevant categories of formal website, so as to ensure the long-term stability of the Links. Links frequently check, for the obvious drop right phenomenon shall be promptly replaced on site.
just took over this business station, first is reproduced and a number of pseudo original articles, and then to a fixed time to update the website content. For enterprise stand the weekly update to the best information site for updates every day. Even through reprint articles, updates on the website, but also to ensure that the text in the search engine search record number, the best control in 5 the following article. Based on maintaining the website content updates on every day to increase the chain site. The following will mainly talk about how to increase the site outside the chain and related techniques.
this is the last week of the station just on the line, the domain name or buy a new, online only four days, was included, as shown in figure
A new site
to think after the new station on the line to be made quickly can maintain stable upward trend, it must be before the line or determine the relevant basic settings included before. According to the strict Shanghai Longfeng optimization, the basic settings should be need to do site on-line before the. Usually new basic settings need to do is mainly in these aspects, determine the META tag, such as title, keywords, description of the three label content determination. To determine the two website templates, as far as possible in the site before online to determine their website template, rather than on the line after the start to use the template selection which set their own site, today for a set of tomorrow for a set, so the new fast was collected only negative effect. Three navigation settings, set the navigation is to let the spider crawling can more quickly after the arrival of the site other pages. Four 404 pages and 301 redirect, 404 pages can effectively guide the spider crawling to invalid page Jump to other pages, and not to let the spider duantoulu. Do 301 redirect to search engine to know which is the domain name of the site, which is a sub domain, the search engine requirements unique home address is very useful. When do these to let the railway station be included in a faster release, fast.
to do a qualified Shanghai Longfeng diagnostic services, personally feel that three aspects need to do the following:
1, starting from the overall site diagnosis problem, not for small problems, but for the optimization of the site as a whole. When friends asked me to help the diagnosis, I will first ask their website problems, only know the website problems, in order to do some targeted diagnosis, such as some of my friends is a diagnostic website included, so our starting point should be considered from three aspects, the first is to look at the structure of the site is to grab the search engine, many websites.
recently read a statement, feel very good: Shanghai dragon diagnosis is not a one to look for the BUG of the website, but the website all day starting from the perspective of optimization, the details of the diagnosis is always solving detail problems, solve the problem of BUG may not affect the site ranking and traffic improvement, for example with some friends very keen on the nofollow tag, by the time of diagnosis will see a label on this website, there seems to be no use of this tag is for Shanghai dragon without further attention, in to the site when the advice in this area will notice requirements specifically, of course the use of the nofollow, can indeed help the website upgrade included and the overall flow.
basically search engine optimization early every day according to said to do almost the same, then is to adhere to the site updated daily, pre novice website updates is certainly not a problem, because the establishment and promotion with passion, but more to the back not less webmaster have lazy psychology, especially the search engine recently did on your website included in this site, Adsense more frustrating not to update the search engine, in fact in the railway station, there is a period of observation, the general observation period for a month or so long even to three months, so in the meantime we fight is patience and perseverance, as long as you can keep the website updated every day, then wait until the observation period after a love of Shanghai will give you a good ranking, so here warn that novice The stationmaster must have never give up spirit to build the only way you can get the final return.
> We have
yesterday when it comes to the keywords and long tail keywords to set, then we should do the promotion, for the novice you certainly don’t know how to do the search engine optimization, beginners can go to A5, Chinaz, the laggards owners of these large forum to publish your own external links then, write an own website and then experience published in this forum a few words, do not write too much about 500 words, basically half an hour after the release of the search engine will you write original, then you will love the Shanghai spiders along the release of the original crawl to your site to grasp the content of the page, then we have to put their own content to step by step to improve, of course website content to their original, pseudo The original supplement, if not what too many questions about love good luck Shanghai included a few hours can be included in your site’s home page the first step we have taken to.
2. content level to clear, such as the page in H1, Strong, Alt tag should be reasonable, in order to achieve the best effect of
1. title and meta tags, we must comply with the rules in the premise of Shanghai dragon, all page title and meta tags are optimized. (do not blindly in these tags excessive accumulation of keywords, don’t let the search that you are trying to optimize a word, easy to search punishment)
address: https://adwords. noble baby贵族宝贝/select/KeywordToolExternal
website optimization, we must determine the basis of a number of key words according to their website content and competitors, and then according to some key tools to determine the final keyword, can be said that the keyword selection error, website optimization may be done. We introduce several tools used to determine the key words:
sitemap and submit
Google keyword tool
early in the site, most of the webmaster would be more or less use acquisition software to enrich the content of the website, the website is of course for the rich content the better, but the search engine it may judge you is a garbage station, which is K away, so we think the acquisition should be appropriate, original content of the website love is the search engine website.