7 January 2013 President Jacob Zuma has authorised the deployment of 400 South African National Defence Force (SANDF) soldiers to the Central African Republic (CAR), his office said on Sunday. The deployment to the civil war-torn country is part of South Africa’s efforts to bring about peace and stability in the region. The deployment will end on 31 March. “The employed members of the SANDF will assist with capacity building of the CAR Defence Force and will also assist CAR with the planning and implementation of the disarmament, demobilisation and reintegration processes,” the Presidency said in a statement. On 31 December, Zuma sent Defence Minister Nosiviwe Mapisa-Nqakula to the Central African Republic to assess the situation, which remains tense after the Seleka rebel coalition launched an armed campaign on 10 December. The rebels, who accuse President Francois Bozize of reneging on the 2008 Libreville Comprehensive Peace Agreement signed by the government and the country’s three main rebel groups, and of cracking down on dissidents, have taken 10 northern and central towns in their advance on the capital, Bangui. The South African government has urged all parties to immediately cease hostilities, withdraw from the captured cities and cease any further advances towards Bangui. As a member of the African Union, South Africa said it rejected any attempt to seize power by force, and therefore supported sanctions and other measures against the perpetrators of any unconstitutional change of government. “We call on all parties to seek a peaceful solution by engaging constructively in political dialogue,” the Department of International relations said in a statement last week. “We welcome the reaffirmation by CAR President Francois Bozize to work towards a negotiated solution to the current crisis.” Source: SANews.gov.za – Xinhua
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The youth are our future, and in South Africa, that future wants to stay at home. Less than 10% of South Africans under the age of 24 planned to migrate to another country, a Brand South Africa survey has found. The majority of South Africans interviewed in a recent survey are hopeful and committed about their future in the country. (Image: Brand South Africa)• Mandela Day aiming for 160 countries • Royal boost for conservation in Africa • People and complexity: the missing ingredients in celebrity activism for Africa • Brilliant young minds at the CSIR • People show positive image of Africa Melissa JavanThe majority of young people in South Africa want to continue living in the country and have no intention of leaving, despite the socio-economic challenges they face, according to a recent survey undertaken by Brand South Africa.The Domestic Perceptions Research survey looked at the optimism of the youth. It was conducted over four weeks, from 17 November to 12 December 2014, and interviews were done with 2 524 people between the ages of 15 and 55. The interviews were conducted nationally, in the individuals’ homes.It found that the South African population is young, with most people between the ages of 15 and 34. This was in line with the Census results, which found that 66% of the country’s population was under the age of 34.According to the Domestic Perceptions Research, South Africa’s youth are committed, proud, hopeful and aspirational about the country.Leigh-Gail Petersen, a researcher at Brand South Africa, said these results indicated that the youth were optimistic about their future in the country. “That future can only be realised through constructive engagement,” she added.The majority of people between the ages of 15 and 55 said they would continue to live and work in South Africa regardless of the social, economic and political situation in the country.A total of 85% of those 55 years and older said they would continue to live in South Africa no matter what. Some 65% of respondents aged between 15 and 24 years agreed with that sentiment; this rose to 74% in the age group 25 to 44 years old and 75% in the age group 45 to 54 years old.Of those aged 15 to 17, only 18% planned to live in another country; 9% of those aged 18 to 24 shared that sentiment, and just 6% of the 25- to 44-year-olds agreed.The crucial socio-economic challenges identified in South Africa were crime and unemployment.
During Heritage Month, Cape Town’s Castle of Good Hope launched a legacy project that highlights 350 years of South African history, from colonial and indigenous perspectives.The Castle of Good Hope, South Africa’s oldest building, has seen its fair share of history, dating back to the 17th century. (Image: Castle of Good Hope)CD AndersonThe project is a collaborative effort between the castle and the Ministry of Defence and Department of Military Veterans to encourage young people to have an interest in and understanding of South African history.Completed in 1679, the Castle of Good Hope is South Africa’s oldest surviving building. Over the years, it has been an important landmark for civilian and military life in the city, as well as an ongoing testament to more than 350 years of tumultuous but significant South African history. The building is currently a cultural hub, offering art and cultural exhibitions, guided historical tours and the curation of historically significant artefacts.At the official launch of the legacy project on 22 September 2017, castle management CEO Calvyn Gilfellan announced that detailed timeline murals depicting the history of the castle and South Africa would be installed at almost 300 South African schools, taking these important events, people and aspects of the country’s history to young people directly and offering a contextual appreciation of how South Africa developed as a country over 350 years.Statues of famous prisoners amaHlubi king Langalibalele‚ Zulu king Cetshwayo‚ Bapedi king Sekhukhune and Khoisan freedom fighter Doman at the Castle of Good Hope. (Image: Castle of Good Hope)The original timeline mural will be exhibited at the castle itself, joining other popular exhibits that were set up during the castle’s 350th anniversary commemorations at the end of 2016. These include the Department of Military Veterans’ Centre for Memory, Healing and Learning and a set of statues depicting amaZulu, amaHlubi and BaPedi kings Cetshwayo, Langalibalele and Sekhukhune, as well as Doman, a 17th century Khoisan resistance leader, all of whom were once imprisoned at the castle.Also part of the project is an online interactive tour of the castle and its history: a 360° view that takes anyone in the world on a virtual tour around the buildings while giving them a history lesson along the way.Watch an introduction video to the Castle’s 350 Years in 360 Degrees exhibit here: Speaking to SABC News at the launch of the project, acting director-general in the Department of Military Veterans Max Ozinsky said it was important to memorialise the often overlooked history of the castle. “The colonial history of the castle and the country is well known… [but it is often forgotten] that many leaders of resistance were [imprisoned] at the castle… and many important military decisions regarding the country’s colonial wars were made in these rooms.”The school mural project, Ozinsky added, was aimed “to show South African history from all sides”. The timeline not only highlights the conflict between colonial rule and indigenous resistance, but also times of collaboration and co-operation between these forces for the good of the country.The installation of the murals in schools will be handled by SchoolMedia, a marketing company that provides positive brand marketing to South Africa’s young people. It is the brainchild of young South African entrepreneur Khethi Ngwenya.At the launch at the castle, Ngwenya told SABC News that during research for the mural’s timeline, collaborators realised just how much of the country’s early history was missing from the existing history curriculum taught in South African schools, but he added that hopefully highlighting these historical events and the important players would change that.For more information on the Castle of Good Hope and its exhibits, visit the website here.Source: SABC News, Castle of Good Hope, South African History OnlineWould you like to use this article in your publication or on your website? See Using Brand South Africa material.
It’s fashionable to suggest that sales and marketing are merging. There is a line of thinking about how salespeople should use content to communicate with their clients and prospective clients that conflates these two functions into one, ignoring the different very different outcomes each delivers. The truth is that sales and marketing are not merging, nor should they. But they both benefit from better understanding each others’s roles.What Marketing DoesMarketing is one-to-many. Marketing promotes the business, helps position offerings, and advertises. Marketing creates awareness and helps leverage what makes your company different, something it can achieve at scale and a distance. Marketing can also do a lot to help salespeople, like researching markets, creating personas, developing messaging, and creating content that helps to capture mindshare.Salespeople are not responsible for these marketing outcomes. They are not accountable for the kind of results that would require the one-to-many approach that makes up the bulk of what marketing does. Marketers are not directly responsible for creating and winning new opportunities. Salespeople are responsible for the one-to-one selling between a company and a prospect.Even though the dictionary definition states that marketing sells—and many organizations now rely on marketing alone—marketing does not engage in one-to-one selling. When marketing is at its best, it creates something more than leads. It does the work that makes it easier for salespeople to develop and win new opportunities.What Salespeople DoSalespeople create opportunities by directly connecting with their prospective clients. What they do cannot be easily scaled, nor is it easily done at a distance (although some of the new technological tools we use can remove distance as an obstacle). Success in sales in individual. The skills of selling to one person (or one company and their team) are incredibly complex and, at the highest levels, as rare as the skills of an incredible marketer.People who sell are responsible for creating and winning new opportunities. They have to secure individual meetings, explore change with their dream clients, collaborate on what the right solution might look like, build consensus with the stakeholders, negotiate the right investment, and resolve the client’s concerns before asking directly for the client’s business. Marketers do none of this, and the most common call to action now is a link or a form, not ink on paper.When salespeople are at their best, they are creating and pursuing opportunities, and ultimately, winning them.Why People Say Sales and Marketing Are MergingSome suggest salespeople should spend their time creating content as part of their role in sales. This is to confuse the roles and responsibilities of sales and marketing. It’s also a terrible idea. There is no serious person who believes that salespeople can create content every day, have that content vetted by marketing and legal, have art designed, and publish their work.Selling is not content marketing.Indeed, salespeople can now share content with their clients directly. They can share relevant and helpful content over the social channels, and they can share it using more direct forms, like mail, email, delivering it by hand, or some other medium.There are two outcomes from using content, neither of which rise to the level to be called marketing: Building their credibility with their prospects and nurturing relationships.Building CredibilityYou want your dream clients to know you. However, you want to be known for the value you create, for your competency and your expertise. For the last decade, many have confused the idea of being known as a personal brand-building exercise. There is some kernel of truth in that idea. However, too much of what some pass off as marketing is building a personality brand. You see evidence of this by the number of people who share their morning workout routine (something that isn’t likely to expose your deep insights in your industry or capture mindshare).Salespeople don’t need to create content to prove their expertise. They can use the content marketing builds and comment on why it’s important, why it should cause their dream client to do something different, and how it is helping other people produce greater results. They can use content to answer the question their dream client might have in advance of them asking it. They can also use content to nurture their dream clients over time.Nurturing RelationshipsWhen marketing sends an email, it is one-to-many, and often something that the receiver perceives as spam. When a salesperson takes the time to print the content, highlight the critical parts, write a note on why it’s important, and send it by mail or scan it and send it by email, it’s nurture content. In one case, the person who sent it to you doesn’t know you and never will. In the second case, the person sharing the content has met with you or is working towards that outcome. One is impersonal; the other is personal.You should be nurturing your dream clients. You should be building your credibility. And, unless you want to work in marketing, you should confine your role to that of a salesperson, staying in your lane and allowing marketing to remain comfortably in theirs.If you want to be closer to marketing, share your insights with them, ask them for help shaping opportunities, and request marketing content that helps you convince your dream client that it’s time to change. If you are in marketing and want to be closer to sales, spend time with in the field, where you can directly see the areas where you can help. Essential Reading! Get my first book: The Only Sale Guide You’ll Ever Need “The USA Today bestseller by the star sales speaker and author of The Sales Blog that reveals how all salespeople can attain huge sales success through strategies backed by extensive research and experience.” Buy Now
The West Bengal Pollution Control Board (WBPCB) has put in place an action plan to tackle the air pollution in the city, an official said.The Air Quality Index in several automated air monitoring stations in the city had hovered between 200 and 350 (PM 2.5) in the first week of November, which was categorised as ‘moderate’ and ‘poor’ but then improved substantially as Cyclone Bulbul lashed the city and washed away the particulate matters in air for next few days. A WBPCB statement said on Friday, although the levels of PM 2.5 during summer and monsoon remain within the prescribed standards, it exceeds during the winter months due to various factors and an air quality action plan has been put in place to address the situation. An Air Quality Index from 0-100 (PM 2.5) is considered satisfactory and within prescribed limits. The WBPCB statement attributed road dust as “having contributed substantially to air pollution” in recent times and said the WBPCB has provided ₹6 crore to Kolkata Municipal Corporation for procurement of 10 water sprinkling vehicles. Ten ‘mechanical sweeping vehicles’ which will sweep dust from road in a mechanised manner will also be procured by KMC for containing dust, the statement said. Three water sprinkling vehicles, apart from the 10 to be procured later, are already being put in service by the WBPCB in the eastern parts of the city from Friday, a WBPCB official said. All these water sprinkling vehicles and mechanical sweeping vehicles, when together put in service, will cover the airport to Garia stretch via EM Bypass, Garia to Tollygunje Phari, Tollygunje to Rashbehari via Mominpur, Thakurpukur to Taratala via Behala, Esplanade to Shyambazar, Dunlop to Chiria More, the official said. The water sprinklers will help in a great way to contain particulate matters gathering in air and bring down air pollution to a great extent, he added.