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When Marketing To Women Becomes Pandering: The Floral Kiss

first_imgThere are many examples where gender-specific marketing works: personal care, dietary supplements, alcohol. Then there are the examples that are just silly. Last week two pink “female friendly” items were introduced — a laptop and an auto — both trying to get a piece of the female market in a way that’s probably unnecessary. Both are from Japan and only available there for now. Tickled Pink The Fujitsu Floral Kiss is a laptop that’s been “elegantly designed” with a woman in mind. Let’s bypass the cringe-worthy name and just get into what makes the computer so lady friendly.  According to the press release, its smoothed, gold-trimmed top casing features a “flip latch that can easily open the display –even by users with long fingernails.” It comes in three colors — pink, white, if you’re feeling tomboyish, “luxury brown.” To finish off the exterior design, a pearlized power button, diamond cut stone keys and zirconia adornments are also included. An equally delicate mouse is available, no bigger than the palm of your tiny lady hand. Programs in the Floral Kiss include a scrapbooking app, a personalized diary that organizes Facebook and Twitter posts and photos in chronological order, and a daily horoscope.  Generations after the Dodge La Femme, Honda sees a profit in building for the fairer driver. The Fit She’s means well. It does more than throw on a coat of pastel paint and rosebuds. Though one of its women-folk features presumably would benefit everyone: a windshield that filters 99% of ultraviolet rays. The same can’t be said for the “Plasmacluster,” a gizmo that pumps wrinkle-fighting ionized air through its pink chrome-lined vents. Want to guess what colors the She’s comes in? Pink, white and brown. Honda says those shades complement eyeshadow. Wonder if it will ever come in smokey-eye? It’s important to emphasize that these are real products. The Floral Kiss comes with Windows 8 and houses a third-generation i5 core processor, comparable to most laptops on the market. The She’s will share the Honda Fit’s small and fast body style, gas-sipping mileage and well-equipped interior. Pink Computer, Meet Glass CeilingIt’s not so weird to see a woman using something intended for a guy. We do it all of the time with their razors and tools, but seeing a guy driving around in a pink car or carrying a bedazzled computer would raise eyebrows. This creates a dilemma for women because these devices are supposed to be tailored to our likes (albeit stereotypical ones), but they can be the very things that keep us from being taken seriously. You’re not going to see Melissa Mayer carrying a Floral Kiss into her next meeting, same goes for just about any of the handful of women execs in the tech industry, or any industry. First Do No Harm, Then Sell Stuff…The teams that create these products aren’t looking to put women into a pink box; they’re looking to make a buck. That’s fine, there’s no finger-waving here when it comes to that. What’s being questioned here is the need for that kind of marketing for something that’s supposed to be accessible no matter who you are or what your gender. If you’re serious about the devices you use and the investment you make in them, you’re not going to research one and think, “Is this appropriate for my gender?”  You’re going to be looking for what works for you as a person living their everyday life. Memory, processor speeds, weight, miles to the gallon and anything else that resembles the bang-for-your buck, these are the features that matter. Not skin-refreshing air conditioning and manicure-proof latches.  IT + Project Management: A Love Affair Massive Non-Desk Workforce is an Opportunity fo… 3 Areas of Your Business that Need Tech Nowcenter_img christina ortiz Related Posts Cognitive Automation is the Immediate Future of…last_img read more

Gradient Maps and Blend Modes in After Effects

first_imgColor Dodge Blend Mode Gradient Maps in After EffectsTechnically, gradient map layers don’t exist in After Effects. However, you can mimic the effect with the tinting effects: Tint, Tritone, CC Toner, and Colorama. A gradient map recolors an image by using the gradient you set to replace the grayscale gradient in a black and white image. So, using a gradient like this:Results in this:Now that we can mimic the effect of a gradient map, put these effects on an adjustment layers and you get the ability to apply blend modes, just like in Photoshop!We’ll start out by using the gradient  above again and applying it to an adjustment layer. You can get a ton of different looks by changing the blend modes; some work better or more often with others depending on the colors you choose. This first gradient map has a lot of options that actually look pretty interesting:(Click images for larger view) Overlay w/ Adjustment at 50% Darken Blend ModeMultiply Blend Mode Here’s another gradient:This particular combination of colors really only had good results with two of the After Effects blend modes: Screen Blend Mode Add Blend ModeLighten Blend Modecenter_img Soft Light Blend Mode Overlay Blend Mode Combining gradient mapping and blend modes can be used to create fun, unique looks in After Effects.In this post, we share a quick way to give your footage unique color grades in Adobe After Effects.One of my favorite ways to add fun looks to photos in Photoshop is to combine gradient maps with blend modes:This particular gradient map combination is a favorite of mine that works well on a lot of images (especially outdoor):As you’ll see below, I added a gradient map to the image and changed the blend mode to “Screen”: Screen Blend ModeSoft Light Blend Mode Here’s another gradient combination:LightenAnd another:Soft LightNow here’s one that uses the tritone filter to add a third color to the mix:OverlayWith the CC Toner effect, you can fine tune your results even more, leaving the highlights and shadows alone to preserve good black and white points, but still adding a tint in those areas:Screen:Using a sepia color scheme gives some good results:Screen:Overlay:You can even recreate the popular “Blockbuster” look:Overlay:Soft Light:Gradients with Colorama in After EffectsFor ultimate control of the gradient, Colorama is the way to go. It’s a little unweildly to use since its gradient tool is radial instead of linear, but you can really fine tune the results or use multiple colors:Soft Light:Color dodge (with the base image adjusted for exposure to compensate):The color dodge effect made the shot too bright, so I dropped a levels filter on the original image to bring down the exposure:Experiment with exposure and contrast adjustments on the original image underneath the adjustment layer, as well as with different opacities on the adjustment layer to really get it looking the way you want it. After Effects does a great job of live-updating the look as you change your colors, so you can even pick a bland mode and fine-tune your colors live for the desired result!last_img read more

Giannis Antetokounmpo Supports Thanasis in Spain (Video)

first_imgGiannis Antetokounmpo and his younger brother, Kostas, flew to Spain on Sunday to support their older brother, Thanasis, whose Andorra team was taking on second place Valencia in a Liga ACB match-up, according to Milwaukee Bucks website.It was an entertaining game that ended with Andorra putting a stop to Valencia’s seven-game winning streak with an 89-84 win.Thanasis finished the game with 8 points (4-6 FG), 5 rebounds, 2 assists and a block in 19 minutes of action.Ovació del públic a @Giannis_An34 #MaiPor pic.twitter.com/OqV94JjOBr— MoraBancAndorra (@morabancandorra) May 7, 2017TweetPinShare0 Shareslast_img


first_imgOur Touch players of the future will be on show at the QSST All Schools titles from the 7th to 9th of October. With a massive 198 teams contesting the championship, around 2700 players will descend upon Whites Hill Touch complex in Brisbane, to compete for titles in five divisions. The weekend is sure to be packed full of exciting Touch as the state’s best young players battle it out for supremacy. The Open Girls title will be hotly contested with more entries than any other division. Within this competition, teams to watch closely will be Gold Coast Champs, Benowa, Rochedale, Kirwan and Marymount College. In the Open Boys division, competition favourites, Glenala from Brisbane will be challenged fiercely for the title by The Southport School, Palm Beach Currumbin and St Laurence’s College, all aiming to take home the silverware. Other divisions over the weekend are 15 years Boys and Girls, and 13 years Mixed. Queensland School Touch legend and TFA Hall of Fame member, Peter Bell is excited about the tournament and what it means for Touch in Queensland. “The large number of teams is great to see and an indication that the future of Touch Football in Queensland is in capable hands.” Due to the large number of teams, competition will commence on the Friday for the first time. Games will get underway at about 10.30am on Friday morning. Finals day will run from 8am to 3pm so make sure you get down to the Whites Hill Touch complex to check out the players of the future. By Lisa Plummerlast_img read more

amfAR Gala New York 2018 To Take Place Tomorrow Night

first_imgOn Wednesday, February 7, 2018, amfAR, The Foundation for AIDS Research, will kick off New York Fashion Week with its annual amfAR Gala New York at Cipriani Wall Street and will pay tribute to writer, producer, and director Lee Daniels and W Magazine’s Stefano Tonchi for their longstanding commitment to the fight against AIDS.The amfAR Gala New York, now in its 20th year, will feature dinner, a live auction, honoree tributes, and a special musical performance by pop sensation Halsey.Event Chairs include Scarlett Johansson, Whoopi Goldberg, Chloë Sevigny, Neil Patrick Harris and David Burtka, Heidi Klum, Sienna Miller, Iman, Laura Linney, Linda Evangelista, Taraji P. Henson, Zac Posen, Alan Cumming, Carine Roitfeld, Alex Soros, Riccardo Silva, amfAR Chairman of the Board Kenneth Cole, and amfAR Global Fundraising Chairman Milutin Gatsby. Co-Chairs include Emily Ratajkowski, Hailey Baldwin, Irina Shayk, Maggio Cipriani, Susanne Hatje, Johnny Lin, Cindy and Howard Rachofsky, and Baran Süzer.The amfAR Gala New York is one of New York City’s most successful and high-profile AIDS benefits. Previous honorees include President Bill Clinton, Dame Elizabeth Taylor, Kenneth Cole, Diane von Furstenberg, Yves Carcelle, Sir Elton John and David Furnish, Clive Davis, Richard Gere, Whoopi Goldberg, Tom Hanks, Janet Jackson, Quincy Jones, Donna Karan, Heidi Klum, Lorne Michaels, Liza Minnelli, Rosie O’Donnell, Natasha Richardson, Carine Roitfeld, Caroline Scheufele, Julian Schnabel, Sharon Stone, Barbara Walters, Robin Williams, Scarlett Johansson, Donatella Versace, and Anna Wintour.The event’s Signature Sponsors are Bloomingdale’s, Delta Air Lines, and MP Management. Mandarin Oriental, New York is the Associate Sponsor. Delta Air Lines is the Official Airline of amfAR.The amfAR Gala New York is produced by Andrew Boose/AAB Productions.last_img read more

PRRD hosting public information sessions on Flood Risk Assessment

first_imgPouce Coupe Rural and Tomslake AreaThursday, January 17th7 pmTomslake CCA HallFor more information CLICK HERE DAWSON CREEK, B.C. – The Peace River Regional District is holding two public information sessions regarding Flood Risk Assessments.The public information sessions will include a presentation, maps, discussion and a survey.Chetwynd Rural and Moberly Lake AreaWednesday, January 16th7 pmChetwynd Rec CentreTamarack Roomlast_img

Businessman allegedly robbed of Rs 14 crore at gunpoint by unidentified men

first_imgNew Delhi: A businessman was allegedly robbed of Rs 1.4 crore at gunpoint by bike-borne men after intercepting his car in outer Delhi’s Rani Bagh area, police said Friday. The incident took place on Friday evening when Vinod, a resident of Rani Bagh, was returning home and suddenly his car was intercepted by the bike-borne men, they said. The men, wearing helmet, forced him to get off his vehicle by pointing a pistol at him and robbed of Rs 1.4 crore. Also Read – After eight years, businessman arrested for kidnap & murder One among them took his car while others fled on their motorcycles, the police said. The men drove away the trader’s car containing the money, but abandoned it some distance away, the police said. The police have recovered the car and are looking for fingerprints that may help them to nab the accused. Vinod’s car was found abandoned over a kilometre from the crime spot an hour later. The bag containing the cash was missing, police said. They are scanning through CCTV footage around the crime spot as well as the route to the place where the car was found abandoned. Further investigation is underway, police said.last_img read more

RBI governor meets Arun Jaitley ahead of monetary policy

first_imgNew Delhi: Reserve Bank of India (RBI) Governor Shaktikanta Das Monday met Finance Minister Arun Jaitely, and is believed to have discussed the current economic situation, ahead of the first bi-monthly monetary policy for 2019-20. The meeting of the six-member Monetary Policy Committee (MPC) to decide on the first bi-monthly policy statement for 2019-20 will be held from April 2 to 4. The policy will be announced on April 4. “It was a courtesy meeting, there is a tradition of RBI Governor meeting the Finance Minister before monetary policy, so it is part of that,” Das told reporter after the meeting. Also Read – Thermal coal import may surpass 200 MT this fiscal The bi-monthly policy assumes significance as it will be announced just a week before the commencement of the seven-phase general elections beginning April 11. According to sources, economic issues were discussed during the meeting. While the RBI cut the interest rate in its February monetary policy after a gap of 18 months, industry has started clamouring for another rate cut as retail inflation is below the RBI’s benchmark of 4 per cent and need for boosting growth is pressing. Also Read – Food grain output seen at 140.57 mt in current fiscal on monsoon boost Retail inflation inched up to a four-month high of 2.57 per cent in February, though it is still below the RBI’s benchmark, raising hopes of another round of rate cut to boost industrial growth, which slipped to 1.7 per cent on account of manufacturing sector slowdown. The central bank had reduced the key lending rate (repo) by 25 basis points in February to 6.25 per cent. Following the RBI rate cut, many banks announced up to 10 basis point reduction in their lending rates. However, there have also been complaints that banks do not pass on the entire benefit of policy rate cut to borrowers. Last month, the governor had held meeting with top officials of public and private sector banks to discuss rate transmission and persuade them to pass on the benefit of lower interest rates to the consumers.last_img read more

South India got stepmotherly treatment will play key role in voting out

first_imgNew Delhi: Alleging that south India received “step motherly” treatment under the Modi government, senior Congress leader Shashi Tharoor said the south will play a key role in voting out the ruling dispensation and “overwhelmingly” side with the Congress. Emphasising that all sections of the country are equally important to the Congress and have been equally sought after, he said party president Rahul Gandhi’s decision to contest from Kerala’s Wayanad sent a message that under Congress rule, the concerns and aspirations of southern states will not be ignored at the Centre. Also Read – India gets first tranche of Swiss account details under automatic exchange framework “I think the south will definitely play an instrumental role in deciding the political fate of the country, particularly in the context of voting out the present ruling dispensation, under whose tenure, the south has an understandable case of step-motherly treatment under the Centre,” Tharoor told PTI in an interview. He alleged that in the last five years of BJP rule, there has been a “widespread assault” on the spirit of cooperative federalism which has held the country together since Independence. Also Read – Trio win Nobel Medicine Prize for work on cells, oxygen “This is partly on account of cultural factors such as the beef ban and the drive to impose Hindi as a national language, but also because of larger issues such as the uproar regarding the terms of reference of the 15th Finance Commission which has implications on the financial and political security of the southern states,” he said. The Congress, particularly with Rahul Gandhi’s decision to contest from the south, has made a very effective outreach towards the southern states, the former Union minister said. The Congress chief contesting from Wayanad has sent a clear message that under Congress rule, the concerns and aspirations of these states will not be ignored at the Centre, least of all under a potential prime ministerial candidate who will be elected from the south, Tharoor said. “As my own experiences in Kerala tell me, this message has been widely and popularly received and it is clear that the south will overwhelmingly side with the Congress as the most credible alternative to the present ruling dispensation,” the 63-year-old leader said. Tharoor, who is seeking a third straight Lok Sabha term from Thiruvanathapuram, which went to polls on April 23, also asserted that there will be a coalition government at the Centre after the elections and that the coalition is more likely to be UPA-3 rather than an NDA-3. “The fundamental fact that the performance of the BJP in 2014, where they secured 282 seats, is based on simple mathematics, a performance that is impossible for them to repeat, even if they had been highly successful in government, which they were lamentably not,” he said. “Given how poorly they performed in government, the scale of the frustration and disappointment with their performance is immense and is likely to result in a significant reduction in their seats,” he claimed. Tharoor contended that the BJP will be forced to turn to regional parties for support to form a government, but most of those potential partners would be unwilling to offer their support, given how their concerns and voices were “diminished and marginalised” under the Modi-Shah regime of the last 5 years. “Many of those who had joined the NDA got their fingers burned — many subsequently left their erstwhile alliance with the BJP or openly bickered with them. This sends a clear signal that allying with the BJP comes at a heavy price,” he claimed. In contrast, the Congress has presented a compelling and credible narrative across the country and has implemented an effective and energetic campaign during the current elections, he said. This, along with the rising anti-BJP wave and the Congress’s historic record and capability of working with regional partners makes it clear that when the coalition government is formed, it will most definitely be the return of the UPA, Tharoor asserted. On whether Rahul Gandhi could be the front-runner for being the opposition’s prime ministerial choice, he said Gandhi is the party chief and if the Congress gets a majority, he will be PM. “If the government is a coalition, obviously this is a decision that will jointly be taken by leadership of the parties that constitute the coalition and will take place through established processes and conventions,” he said. This is only likely be discussed once the results of the election become clear, he added. However, Tharoor said Gandhi has all the right qualities to make an excellent Prime Minister for the country.last_img read more

Opinion Slow start shouldnt concern Cleveland Cavaliers fans

Cleveland Cavaliers forward LeBron James addresses an official during a game against the New Orleans Pelicans on Nov. 10. at Quicken Loans Arena in Cleveland. Cleveland won, 118-111.Credit: Courtesy of TNSWhen LeBron James returned to the Cleveland Cavaliers, he knew the team would have an adjustment period.“It’s something that I was ready for,” James told ESPN.com on Nov. 24. “I knew that it was going to be my biggest challenge of my career thus far, so I accept the challenge, and when we lose, I take full responsibility. When we win, the team wins. That’s what it’s about.”And a transition it has been. Through their first 16 games, the new “Big 3” of Kyrie Irving, Kevin Love and James have gone 9-7 and currently sit in sixth place in a weak Eastern Conference.However, it takes time for everything to play out.But what is everything though? Everything consists of team chemistry to off-court relationships and both offensive and defensive playmaking. James knew that the Cavs would go through all of this. And it’s because he’s done it before.Many fans and media expected the Cavaliers to start the regular season being a great team, and with James’ first “true” point guard in Irving, many thought this team could rely on its playmaking alone.Despite having a 5-3 record through the middle of November, the Cavs lost four straight, causing many to wonder if coach David Blatt was the right coach for one of the most talented teams in the NBA. Some fans have even wanted Blatt fired, as James has taken on a coaching role because Blatt has never played or coached in the NBA before.Blatt played collegiately at Princeton and then went on to play and coach in Israel, as well as coach the Russian national team in the 2012 Olympic games, leading the team to a bronze medal.But the NBA is different from any place Blatt has coached before, and it shows.Coming into Tuesday’s game against Milwaukee the Cavs, despite being 11th in the NBA in points per game with 103.3, ranked 24th in total rebounds per game with 41.1. Defensively, it ranks 17th in total points allowed per game with 99.3. They are also 27th in assists allowed per game with 24.8.Love was also on the record saying that his new team was going to have a transition period.“It’s going to take a little bit of time, but we’re going to clean this up, I guarantee you that,” Love told ESPN.com. “Team morale is great. We get along, but we know we have a ton of work to do.”Through everything the Cavs have gone through this season, many fail to mention that James and his former team, the Miami Heat, had a transition period of nearly a month and a half, before the team started to get a feel for one another’s style of play.It wasn’t until Dec. 2, 2010, when the Heat played the Cavs, in what was James’ first game against his former team, that the Heat turned the corner. Despite Cleveland going into that game with two straight wins, the Heat beat the Cavs, 118-90. After that, everything seemed to click for the winning team. From there, the Heat continued their three-game winning streak and won 20 of their next 21 games.Before going on that run and heading into 2011 at 25-9, some were calling for the firing of coach Erik Spoelstra.Despite taking the Heat to the NBA Finals in his first two seasons coaching the team, its start was something many didn’t expect.In their first 18 games together, Chris Bosh, Dwyane Wade and James went 10-8, with key wins coming against the Orlando Magic and Philadelphia 76ers, who both made the playoffs that season. Rumors had spread that Heat President Pat Riley would relieve Spoelstra of coaching duties and take over. Instead, Riley did nothing, and the Heat lost to the Dallas Mavericks in the NBA Finals that season.Sixteen games in, the Cavs have key wins against the Atlanta Hawks, Chicago Bulls and the Washington Wizards and are still going through some growing pains, but have won four-straight.But like the Heat, it doesn’t matter what is going on now, the future is more important. That’s why people say it’s not how you preform in the first half of the season, it’s how you preform in May and June.So while fans may be worried about how the Cavs preform, remember that it just takes time.Time is one of the hardest things to live with as a sports fan because as a team is going through a rebuilding phase, the product you see on the floor isn’t necessarily the product you’ll see at the end of the day.By the beginning of January, I guarantee Blatt and the Cavs will have figured something out and will continue to fight toward a potential birth in the NBA Finals. Only so much can be learned during training camp, and time for adjustments in the regular season has to be learned in practice and during in-game situations. read more