Boulder Outdoor Specialty Group taps Waitsfield’s Pale Morning Media as public relations Agency of Record
The Boulder Outdoor Specialty Group, a collection of six of the best known and best loved brands in the outdoor world, will retain Pale Morning Media of Waitsfield as their public relations Agency of Record.Effective January 1, 2009, Pale Morning Media will be the official representative of Kelty, Kelty K.I.D.S., Sierra Designs, Ultimate Direction, Slumberjack and Wenger. We have stories of innovation, value and heritage that need to be told. Pale Morning Media has the ability, perspective and experience to help us tell those stories, said Kenny Ballard, president of the Boulder Outdoor Specialty Group.Though based in the Green Mountain state, Pale Morning Media has deep roots in Boulder. In addition to representing Kelty and Kelty K.I.D.S. since 2002, Pale Morning Media founder Drew Simmons calls Boulder his hometown.The expansion of Pale Morning Media s role follows the recent announcement of a new organizational structure in the Boulder Outdoor Specialty Group: making them more efficient, more connected, and more responsive than ever before.Pale Morning Media s work with the Boulder Outdoor Specialty Group will provide both individual brand initiatives as well as group-wide strategic balance. It s an extremely exciting time in Boulder. While the Boulder Outdoor Specialty Group is realizing the opportunities of a new vision, the city of Boulder itself continues to build on its prominence as the most influential city in the outdoor world, said Simmons.Bringing a Western background to a Northeast location, Pale Morning Media provides national and regional public relations support to a diverse portfolio of clients in the outdoor, athletic and travel markets. Pale Morning Media is based in the Mad River Valley of Vermont, a quintessential outdoor destination within driving distance of the world s most influential media markets. For more information on Pale Morning Media, please visit www.palemorningmedia.com(link is external).